ideageneration process using several different approaches. Through brainstorming, analytical attribute approach, problem-based approach, and GAP analysis, the team generated various ideas. Then, the team moved on to develop the product concept. The team came up with five different concepts of 1) Nutrition powder straw 2) Separated nutrition drink & milk 3) Nutrition powder cube 4) Nutrition powd
creative solutions considering the trend of increasing water harvested berries.
2. In the current flow of the process, identify the bottleneck area(s). What are the causes? What recommendations, both short-term and long-term, would you make to solve the bottleneck problem?
The bottleneck area in the process is drying. There are about 19,000bbls go through the process (average 75bbls * 243 t
MIP-G와 Epistemic Social Tuning의 통합을
통해 집단 창의성을 이해해보려는 시도
집단 구성원들의 인식동기가 높고 Prosocial 동기를 가지고 있을 때, 집단은 더 많은 아이디어를 생산
이 아이디어들은 집단의 규범에 따라 성질이 다르게 나타남
개인주의 문화권에서는 독창성이 더 높은 가치를,
집단주의
맥주 시장에서 기존 시장선도브랜드인 Hite가 굳게 자리잡고 있는 상태에서 Cass라는 브랜드가 시장에 성공적으로 진입하기 위해서, 초기 시장점유를 확보하기 위해서는 넓은 범위의 Targeting 보다는 전략적이고 구체적인 Targeting을 필요로 했다. Cass는 ‘톡쏘는 20대를 위한 맥주’라는 슬로건을 내세워 맥
ideas for reacting to the changing environments. The name “Neway” stands for “new way”, because Yuhan-Kimberly wants to improve the company’s structures and the relationships with the company’s stakeholders by going in new directions. In that way, Yuhan-Kimberly can also save resources on research and finding of ideas, because they get creative proposals from their employees and only